McDonald’s is announcing a deal to acquire personalization company Dynamic Yield. The declaration does not include the price. But a source with knowledge of the deal said it was worth more than $300 million. It was the fast food chain’s biggest acquisition in 20 years.
Dynamic Yield works with brands across e-commerce Travel, Finance, and Media to create what is described as an Amazon-style personalized online experience. McDonald‘s says it will use the technology to create drive-through menus that adapt to the weather, current restaurant traffic, and hot menu items when you start ordering. The display can also suggest additional items based on what you have already selected.
Demand for the Delivery:
A key takeaway for McDonald’s is leveraging its A.I. ability to expand in the rapidly growing food delivery segment, which has become essential for restaurants looking to retain their existing customers. Today’s consumers expect food from their favorite restaurants in various ways, including pre-orders and home and office delivery, growing demand for delivery, and higher profit margins.
McDonald’s Corp. on Monday announced plans to acquire Dynamic Yield Ltd., a decision technology company, for more than $300 million, making it its most significant acquisition in two decades. McDonald’s said in a statement it would be one of the first companies to that combines decision-making technology with the customer experience at the physical store. In doing so, the fast food chain is a force to be reckoned with when it comes to A.I. and fast food.
Why did McDonald’s Buy the Dynamic Yield for a $300M Deal?
McDonald’s announced an agreement to acquire Israeli company Dynamic Yield to create a more customizable drive-through. The Tel Aviv-based company has developed personalized technology and decision logic technology. No official financial details were released, although “Wall Street Journal” and “Techcrunch” both said McDonald’s paid more than $300 million, its biggest acquisition in 20 years.
The technology provides McDonald’s customers with an advanced, personalized experience based on their selections. The outdoor Drive Thru menu displays the menu based on the time, weather, current restaurant traffic, and hot menu items. The device will immediately suggest and display additional items in the customer’s order based on the previous selection. The plan will begin rolling out across the United States in 2019 and then move into international markets. The company plans to integrate this technology with other digital products, such as self-service kiosks and McDonald’s mobile apps.
At the same time, McDonald’s said Dynamic Yield would continue to operate as a standalone company serving current and future customers. It will continue to invest in core personalization technologies. Dynamic Yield’s unique personalization technology stems from the frustration marketers feel with vendors growing from point solutions and the detrimental impact of delivering a consistent customer experience.
Overview of Dynamic Yield:
Dynamic Yield is an Israeli technology startup. Focusing on aspects such as decision-making logic and refinement, McDonald’s is currently buying the company for $300 million, according to MasterCard Shin. The fast food giant will use these technologies to create a personalized consumer experience. This includes digital and outdoor drive-through menu presentation/display that changes based on factors such as weather, time, current traffic at the restaurant, and popular items on the menu.
However, the company was delayed due to a shortage of manpower, and because of things like breakfast all day there are other premier offers. That takes more time to create as well. It was once the lowest scheduling in the drive-through segment. Among the top 10 brands in the area, 273 seconds is the average brand timeline. In comparison, 193 seconds is the average timeline of big competitor Burger King. Dynamic Yield optimizes outdoor menu offerings based on various parameters. It integrates seamlessly with your existing store or order to bring popular items to customers as well.
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